I was listening to the latest MangaUK Official podcast and I wanted to comment on Anime Limited‘s Andrew Partridge’s points on how the “release lag” is seen these days. He was mentioning some of the (negative) feedback he’s been receiving over the Kill la Kill release strategy, explaining that we’re actually getting it significantly earlier than we usually get Anime TV shows.
In the case of Kill la Kill I’m not sure that it’s just the lack of initial half or full-season boxsets that some people struggle with, more that there’s no non-collector edition straight away. And, for me personally, my main issue with the breakup of the series is that it’s a three-part release of a show that really feels like it has two distinct halves.
On the one hand, it’s nice that they didn’t have to do the four-part split that Sword Art Online got. On the other hand, even though each SAO story arc got split in two, one arc finishes at the end of set 2 and the second arc picks up neatly at set 3. In Kill la Kill, episodes 1-12 and episodes 13-25 just seem like too natural and logical a split not to go with.
On the timing between broadcast/simulcast and UK home release, I think this is where industry realities and entertainment fandom realities can unfortunately diverge quite widely. The usual 17 month delay, although common, is just too long. As was mentioned in the podcast, the hype dies down. Home release announcements are for things people finished watching a year or more previously. And this is indicative of two different issues that stack up to a big problem.
Firstly, and I’m sure I’m not alone in this, “To watch is to want”. If I enjoy something and find it has rewatch value, I am ready to buy it there and then. Western, Asian, animated, live action, anything. And this is all the more pronounced when it is something that benefits from multiple watches. I was ready to buy Inception the moment I left the cinema, and the several-months wait was difficult. And that was only about half a year.
Granted, shows being on Crunchyroll, Netflix, etc on demand is a good thing. But after streaming it the first (second, third…) time, I’m ready for something that doesn’t buffer, stutter, change bandwidth suddenly or glitch all to hell when I try to seek. (Streaming REALLY struggles with trying to rewatch or skip sections)
The other problem I think happens is that here in the UK people are already mightily sick of the lag it takes things reaching our shores. Yes, movies and TV shows tend to lag a lot less than they used to but people are basically fed up of non- simultaneous releases. And it’s not just Anime where people will import to get something earlier. (My GF is a huuuuge Supernatural fan. She buys the US BDs because WB don’t region lock them)
So having the US -> Aus -> UK lag doesn’t sit well with anyone who hates the lag in other things. We can’t switch off a pet peeve just because of something being a different medium or form a different market. People who strongly dislike a three-to-six month wait for a western TV show or movie to get a home release aren’t going to suddenly be OK with it just because it’s anime.
Put those two thing together and you get teh Kill la Kill situation. Where people were ready to buy it in April, have to wait all the way to november (initially December) and then have to buy a split release that only has a Collector Version so far. So people who just want the discs and are ready to re-marathon the series are completely out of luck. At best, they’ll have to collect over multiple months. And that’s just if they have the cash (and space) for the collector’s edition. Otherwise, it’s another year. And even then, it may still be split into multiple parts.
I don’t even know if there’s an easy answer for this. Non-Japanese releases don’t even get considered, as far as I know, until after a run is completely out in Japan. Then there’s the licensing negotiations, the dubbing, the OK-ing of materials. Even if there was no delay between the US and UK editions, these are still necessary steps before a home release can happen. They also aren’t things i can see the Japanese companies being in a hurry to change, either. From a fandom perspective, though, it is only going to get worse. Simulcasting means an increased amount of legal viewers catching shows as they first air in Japan. And the UK expectation of a same-year home release isn’t likely to go away any time soon, either.